Erin K Smith

This assignment was made up of 5 elements: create a company, make it a logo, and then apply it to letterheads, business cards, envelopes, and 2 color advertisements. I chose to represent a fox cafe aiming to reach the hipster demographic of Rochester, NY. This identity project came together quite nicely, and I learned quite a bit about printing, margins, and templates. The hardest aspect of this project was definitely the initial logo creation. I wrestled with many ideas and went with the one I did not necessarily like in the beginning.